Category: Promotion

30 Low Cost Advertising and Marketing Ideas to get known in the market. 

30 Low Cost Advertising and Marketing Ideas to get known in the market. 

Advertising is expensive.  Especially when done in isolation.

I have included 30 low cost marketing and advertising ideas below to help you engage with your target market more effectively.

You must remember that the definition of low cost has to do with the long term use of the marketing asset as well as the impact on the acquisition cost of a client.  Many small business owners look at the up-front cost and decline to use it.  This neglects the potential of the item.  Take a look at the total cost and choose wisely. Continue reading “30 Low Cost Advertising and Marketing Ideas to get known in the market. “

Effective Content Marketing – Well Worth the Effort

Effective Content Marketing – Well Worth the Effort

An effective content marketing is 126% more effective in getting leads than no content marketing.

Content marketing is a type of marketing that involves creating and sharing of content material (such as videos, blogs, and social media posts) that does not explicitly promote your business.  However, it is intended to stimulate interest in your niche or industry with the ultimate goal of driving profitable customer actions.

Ultimately, you’ll get more sales, have more loyal customers, and save money on advertising. Continue reading “Effective Content Marketing – Well Worth the Effort”

Telemarketing for small businesses is alive and well

Telemarketing for small businesses is alive and well

Telemarketing for small businesses
Calling businesses directly is still very viable if you do it right.

Telemarketing for small businesses is NOT the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing for small businesses to your full advantage. I know, the word “telemarketing” might as well be four letters.  However, there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!

With the success direct mail marketing has had and the availability of computers, these are used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products/services.

Here are the key steps to putting together a highly effective direct mail marketing program for small businesses: Continue reading “Telemarketing for small businesses is alive and well”

Make it POP!!

There are 5 major components to good advertising copy: (The order of these is essential
to success)

 Command Attention
 Showcase Benefits of Products/Services
 Prove the Benefits
 Persuade People to Embrace the Benefits
 Call to Action

Advertising is sales in print. So, you need to think about the unique benefits your
products/services offer and showcase that in a persuasive way. You need to emphasize
results, not features.

Let’s take a minute to talk about each of these components:

1. Command Attention: This is usually accomplished with the headline. You need
an attention-getter that makes people want to know more about your
products/services. The best headlines give a vivid portrayal of the benefits or
show how a problem can be avoided with your products/services. The headline
is the advertisement for the advertisement.

2. Showcase Benefits: You have to showcase the benefits of your products and
services and, more importantly, show how they will solve or prevent a problem.
They need to know what’s in it for them. Include useful, factual and clear
information to show precisely what the benefits are and how they are going to
help the customer.

3. Offer Proof: This is where you prove what the advertisement is offering. You
need to establish you have a method to deliver. Consider information that
establishes credibility and past performance.

4. Persuade: You need to add compelling reasons for your potential customers to
purchase your products/services. Use a hard sell approach and create scarcity.
This will enact your potential customers to feel like they have to act now. Which
leads into the last component.

5. Call to Action: You need to compel your potential customers to DO something.
They need to check out your site, sign up for your newsletter, purchase your
products, contact you about services…something. Offer a freebie-a booklet,
sample, product, bonus, demo, consult, limited time price…the list goes on.
There are lots of ways to get potential customers excited about ordering and
help them feel like they are getting an amazing deal.

Good advertisements include all of these components and are not complete without
any of them. You can sit down and think through any one of these components, then
figure out how to best place them together for the most effectiveness. We can help you
with this too.

Try our GUIDED TOUR to learn how to put together great advertisements
from some of the best in the business.


Be Well – Be Successful



Direct Response or Bust!

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. 

So, what does direct response marketing look like? Well, it comes in many forms, including:

  • Direct mail
  • Print ads
  • Radio and TV ads
  • Coupons or other incentives
  • Telemarketing

Some of the advantages of direct marketing are:

  • A great way to use free time during lulls in business
  • Productive way to communicate and empower you to create more relationships
  • Great way to up- and cross-sell to current customers
  • Low cost way to rustle up new business
  • Used as leverage to turn small sales into large sales
  • Supplement your current marketing program
  • Cost-effective way to reach target markets
  • Offers measurable results
  • Reach outside your local area for new business
  • Increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it. 

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham

Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our GUIDED TOUR can help you put together a great direct response marketing plan and get you on your way to heightened success.


 Comments Welcome Below

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

  1. The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.

Also consider:

Who can help me meet my goals?

Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.

  1. Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) ☺ What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?

If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.

There are lots of little subtle changes you can make. Reassess your:

  • Business cards
  • Company message
  • Your picture
  • Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)

You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you great people at meetings or other events. Think about your 30-sec elevator speech.

  1. The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.

You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.