The 5 essential keys to a successful and reusable marketing campaign are: Continue reading “The 5 Essential Keys to a Successful and Reusable Marketing Campaign”
I have included 30 low cost marketing and advertising ideas below to help you engage with your target market more effectively.
You must remember that the definition of low cost has to do with the long term use of the marketing asset as well as the impact on the acquisition cost of a client. Many small business owners look at the up-front cost and decline to use it. This neglects the potential of the item. Take a look at the total cost and choose wisely. Continue reading “30 Low Cost Advertising and Marketing Ideas to get known in the market. “
Content marketing is a type of marketing that involves creating and sharing of content material (such as videos, blogs, and social media posts) that does not explicitly promote your business. However, it is intended to stimulate interest in your niche or industry with the ultimate goal of driving profitable customer actions.
Ultimately, you’ll get more sales, have more loyal customers, and save money on advertising. Continue reading “Effective Content Marketing – Well Worth the Effort”
This confusion is very common. Most business owners do not understand PR equals free publicity. Their biggest question is “How can I get free advertising”.
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. Continue reading “Public Relations Equals Free Publicity”
Today you’ll learn how to use direct mail marketing and, yes, telemarketing for small businesses to your full advantage. I know, the word “telemarketing” might as well be four letters. However, there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!
With the success direct mail marketing has had and the availability of computers, these are used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products/services.
Today I’d like to talk about how to convert more prospects into customers and retain them for future marketing to. While your marketing is doing its job, you need to be working on converting those prospects into customers. There are a few key ways to draw them in and seal the deal.
You need to be:
Remember to avoid this at all costs. This should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made. If you can truly deliver on your value proposition, then there is less chance the customer will regret their purchase. Continue reading “Convert more Prospects into Customers Overnight!”
There are 5 major components to good advertising copy: (The order of these is essential
to success)
Command Attention
Showcase Benefits of Products/Services
Prove the Benefits
Persuade People to Embrace the Benefits
Call to Action
Advertising is sales in print. So, you need to think about the unique benefits your
products/services offer and showcase that in a persuasive way. You need to emphasize
results, not features.
Let’s take a minute to talk about each of these components:
1. Command Attention: This is usually accomplished with the headline. You need
an attention-getter that makes people want to know more about your
products/services. The best headlines give a vivid portrayal of the benefits or
show how a problem can be avoided with your products/services. The headline
is the advertisement for the advertisement.
2. Showcase Benefits: You have to showcase the benefits of your products and
services and, more importantly, show how they will solve or prevent a problem.
They need to know what’s in it for them. Include useful, factual and clear
information to show precisely what the benefits are and how they are going to
help the customer.
3. Offer Proof: This is where you prove what the advertisement is offering. You
need to establish you have a method to deliver. Consider information that
establishes credibility and past performance.
4. Persuade: You need to add compelling reasons for your potential customers to
purchase your products/services. Use a hard sell approach and create scarcity.
This will enact your potential customers to feel like they have to act now. Which
leads into the last component.
5. Call to Action: You need to compel your potential customers to DO something.
They need to check out your site, sign up for your newsletter, purchase your
products, contact you about services…something. Offer a freebie-a booklet,
sample, product, bonus, demo, consult, limited time price…the list goes on.
There are lots of ways to get potential customers excited about ordering and
help them feel like they are getting an amazing deal.
Good advertisements include all of these components and are not complete without
any of them. You can sit down and think through any one of these components, then
figure out how to best place them together for the most effectiveness. We can help you
with this too.
Try our GUIDED TOUR to learn how to put together great advertisements
from some of the best in the business.
Be Well – Be Successful
Mark
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.
So, what does direct response marketing look like? Well, it comes in many forms, including:
Some of the advantages of direct marketing are:
These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.
“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham
Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our GUIDED TOUR can help you put together a great direct response marketing plan and get you on your way to heightened success.
Comments Welcome Below
Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.
None of these will work if you don’t have a quality product/service to back you up!
Here are the key steps for putting together your start-up marketing tools:
“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant
Here’s another one I love from an icon:
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company
This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.
Simply enter your name and email below to receive instant access to the video.
Simply enter your name and email
below to receive instant access.
Simply enter your name and email below to receive instant access to the video.